Dolby Soho
Experiental space in NYC

Dolby Soho was a 30,000 sq ft experiential space located in the heart of New York City. Dolby collaborated with partners in film, television, music, and art to showcase its technologies through immersive installations, exhibitions, entertainment experiences, and events. Some of the collaborators included Disney, Netflix, Island Records, and Michael Kors.

I was part of the design team supporting monthly-changing activations. During my three months in NYC, I created visual assets for social media, email communications, and the website, as well as produced environmental graphics, designed swag for activations, and coordinated with printing houses. After returning to Poland, I continued to support ongoing events remotely.

One of the activations was Dolby Music, celebrating iconic songs and artists who create in the multidimensional sound of Dolby Atmos.

Another event was The Contenders, presenting Oscar-nominated movies with Dolby Atmos and Dolby Vision technologies.

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©Natalia Łabędź-Jóźwiak

2024